Landing page first
Launch traffic goes to the 10-week intensive page or the relevant coaching path so people can understand the offer before booking.
Coaching paths
Start with fit, not pressure.
Grow As You Go coaching is application-first. Each path starts with one concrete outcome, a direct landing page, and a fit conversation before payment.
How coaching routes
Direct pages open the right conversation.
The launch path uses direct landing pages, discovery calls, and checkout only after fit or explicit purchase intent.
Discovery call second
The fit call confirms readiness, scope, safety boundaries, and whether the 10-week container is the right next step.
Checkout after fit
Stripe remains available only after qualification or explicit purchase intent. Booking and support happen before payment pressure.